2. B-12 is not a vegan-only issue
Vegans do not get vitamin B-12 “naturally” from food; that is true. But even meat-eaters are low in B-12, according to doctors interviewed in the film. That’s because we live in an unnatural world. Whereas, before the modern era, we would get this non-animal based nutrient from soil or from the water we drink, the chemical agents present in our world (such as pesticides) kill off our natural sources of the vitamin, which creates a need for supplements. We take this fact as further evidence that our society does not live in alignment with the natural world.
3. Arnold Schwarzenegger hates meat marketing
The Terminator (and prolific bodybuilder/slash “Governator”) spends a portion of the film talking about how marketing techniques have sold false narratives to men about the nutritional value of meat, and how he, at nearly 70 years old, is thriving on a plant-based diet. “You have got to understand that’s marketing,” Schwarzenegger says. “It’s not based in reality.”
4. Marketing of animal products mimics that of cigarettes
The film reveals that when cigarettes were banned in sports advertising, Big Meat stepped in with its marketing dollars. “[It’s] playing the same game,” Wilks says, “with a different product.” Big Macs became the Camels of the modern era, and athletes began to believe they needed to consume animal protein in order to be strong.